As an A/B Testing Specialist, you will play a crucial role in optimizing the digital experiences and driving continuous improvement across our client"s digital platforms. Leveraging your expertise in A/B testing methodologies and tools like Optimizely, you will work closely with cross-functional teams to design, execute, and analyze experiments to enhance user engagement, conversion rates, and overall customer satisfaction.

Project information:

• Industry: Retail
• Type of project: developing and implementing A/B testing strategies
• Office location: Warsaw
• Remote work: 100% remote from Poland
• Budget: b2b 600 - 850 PLN/day net
• Project length: long-term

Project scope:

• Identify key areas for optimization and experimentation
• Design A/B and multivariate tests using Optimizely
• Develop testing strategies, including defining success metrics, sample sizes, and test durations, to ensure statistically significant results
• Monitor test performance in real-time, analyze results, and communicate findings and insights to stakeholders
• Provide recommendations for website and app enhancements based on test results and user feedback
• Implement experiments across various digital channels, including websites, mobile apps, and email campaigns
• Iterate on testing methodologies and best practices to improve the efficiency and effectiveness of experimentation processes
• Work closely with data analysts, designers, developers, and product managers